Pic is based on an idea by Brokaw that he developed with Ephron, about a high-powered woman in the world of fashion whose vanity jeopardizes everything she holds dear.

Brokaw describes the pic as a "psychological thriller loosely inspired by 'The Picture of Dorian Gray.' "

"It's not as extreme as 'Fatal Attraction,' but it's spooky," he told Daily Variety. "I sat down with Delia and we worked through the story, spinning out different variations, and we realized it was much more interesting as a thriller. It's about the extremes to which people, particularly women, go to, and the pressure on appearance."