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Written by Bob Messinger
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Wednesday, 26 January 2005 |
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Source: Fox  | | Hide and Seek poster | For the first time in its illustrious 70-year history, Twentieth Century Fox will be shipping prints of a motion picture to theaters across the nation without the picture's final reel. The unprecedented move is part of a major effort to protect the pay-off of the studio's terrifying suspense-thriller Hide and Seek, starring Robert De Niro and Dakota Fanning.Fox has taken extraordinary measures to safeguard the critical final reel, which is shipping separately. In addition to shipping the reel separately, security guards will hand-deliver the reel to all playdate theaters across the U.S. As a final security measure, Fox has numbered all final reels. "Hide and Seek is a terrific picture with an ending that everyone will be talking about. To ensure everyone's enjoyment of the film and to prevent 'spoilers', we've instituted extraordinary measures. We think it's worth the effort," stated Fox executive VP and general sales manager Richard Myerson. {mosgoogle} |