Shooting starts Sept. 5 in Passaic, N.J. New Line won the bidding last spring for domestic distribution rights.

Gondry also scripted BE KIND REWIND, in which Black will portray a goofball who becomes magnetized trying to sabotage a power plant and then erases all the tapes in the videostore while visiting a pal (played by Mos Def) who works there and his co-worker (Diaz). The friends then re-create and refilm every movie that the store's only loyal customer decides to rent.